When we think about marketing e-mails these days, we tend to think about two unique types: The brand e-mail - which drives no immediate behavior, but has an ...

Could Twitter replace e-mail as the supreme marketing vehicle? Like e-mail, Twitter is a push medium: pushing out its marketing messages, conversations, and ...

I've seen a lot of combinations of technology promising to improve the way we market online. Many of them are cool, lots are clever, but infrequently are the...

Competitive intelligence techniques should be a standard part of every marketer's bag of tricks. While specialized tools can make the job a lot easier to man...

The Direct Marketing Association's annual ROI figures are in and the winner is ... (drumroll, please)

There's a generally accepted view that multichannel customers are the best customers. The theory is that if a customer buys through more than one channel, su...

You may not think of yourself as a publisher. But if you're involved in sending out e-mail marketing for your company, you've got the makings of a mini-publi...

Several months ago I treated myself to a new laptop: a Sony Vaio. It's chic, sleek, and tiny. After I got rid of all of the marketing crud (you know, the sta...

Like sikkert som juletreet går ut 13. juledag kommer alle spådommene for det nye året i aviser, magasiner og i nyhetsbrev. En av artiklene som har truffet me...

It's budget season, so I've been talking with clients about their plans and objectives for the coming year. What's struck me most is how far direct marketers...

Advertisers rushing into the mobile arena should take heed. Maria Mandel, executive director of digital innovation at Ogilvy New York, advises them to cr...